Mediarun Glossary
Media planning
Buying, reach, frequency
15 terms in this section
Affinity IndexA measure of how well a media outlet aligns with a target audience relative to the general population.Attribution WeightThe weight assigned to a conversion value for a channel within a selected attribution model.Brand LiftThe measured difference in brand awareness, ad recall, or purchase intent between the group that saw the campaign and the control group.CPPCost Per Point: the cost of achieving one point of GRP/TRP.CPTCost Per Thousand in target audience: the cost of reaching one thousand people within the target audience.DuplicationOverlap in audience reach between channels or platforms.Effective ReachThe percentage of the target audience that was exposed to the ad at least a specified number of times, e.g., 3+.GRPA measure of advertising reach in media, especially television and radio, calculated as the sum of ratings for all ad placements. It can exceed 100 because one person may be exposed to the ad multiple times.Media Mix OptimizerA model recommending budget allocation across channels based on cost, reach, and relevance.OTSOpportunity To See: the average number of chances for a person in the target audience to see an ad.Reach & FrequencyReach is the unique audience size, while Frequency is the average number of times an individual is exposed to an ad.SOVA brand's share of all communication within a category — in media, advertising, or online conversations.Share of SearchA brand's share of total branded searches within a category, calculated using search volume data.TRPTarget Rating Points: GRP calculated for a specific target audience.VIEWABILITYThe percentage of ad impressions that actually had a chance to be seen, according to established viewability standards.