10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
The measured difference in brand awareness, ad recall, or purchase intent between the group that saw the campaign and the control group.
Why it matters
The only way to attribute impact to a branding campaign that isn’t visible in clicks.
What's missing without it
Without lift measurement, reach campaigns are billed on CPM — that is, on cost, not on results.
When it is used
For large-scale branding campaigns, product launches, or repositioning efforts.
How we use it
Campaign-exposed group: 34% report considering the brand, control group: 26% → lift of 8 percentage points.
Numbers worth knowing
Media planning in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
25 900 000
Średnia dzienna liczba internautów w Polsce w sierpniu 2026 (wg Mediapanel)
Mediapanel09/2026Poland
Figures from the same field — collected in our market data base.