10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
The number or percentage of unique individuals who saw a message within a given time period. Reach differs from impressions because one person can generate multiple ad exposures.
Why it matters
It shows how many different people you actually reached — not how many times the ad was displayed. For building awareness, people matter more than impressions.
What's missing without it
Looking only at impressions, you might be 'reaching' the same group repeatedly — the counter grows, but awareness stays flat.
When it is used
In reach-focused campaigns and media planning, always paired with frequency.
How we use it
The dashboard shows the unique reach of the campaign and compares it with contact frequency.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.