10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A measure of dot density, most commonly used in the context of printing and scanning. In practice, when preparing printed materials, it specifies the required image detail for the final physical size.
Why it matters
Determines print sharpness: too few dots per inch results in a blurry logo on a billboard viewed up close. The required value depends on viewing distance — a flyer needs more than a megaboard.
What's missing without it
A file with too low resolution looks fine on screen but terrible in print — and the error only becomes apparent after printing.
When it is used
When preparing files for printing: 300 DPI for materials viewed up close, less for large format.
How we use it
The system warns when graphics for A4 print do not meet required resolution, e.g., 300 DPI.
Fun fact
Three letters, two completely different worlds: in printing, it’s dots per inch; in investment funds, it’s the payout-to-capital ratio. Our glossary lists both entries separately.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.