40.2%
Share of Voice sektora handlowego w reklamie online w Polsce w lipcu 2026
Gemius08/2026Poland
A brand's share of all communication within a category — in media, advertising, or online conversations.
Why it matters
A sustained excess of SOV over market share signals growth; a shortfall signals decline.
What's missing without it
Without SOV, budget is assessed only through the lens of current sales, ignoring the growing competitive advantage.
When it is used
When planning annually, evaluating PR activities, or discussing brand budget.
How we use it
The brand has 18% of all mentions in the category while holding 12% market share.
Numbers worth knowing
SOV in data
26.4%
Share of Voice sektora farmaceutycznego w telewizyjnych kontaktach reklamowych w Polsce w lipcu 2026
Gemius08/2026Poland