10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A brand's share of total branded searches within a category, calculated using search volume data.
Why it matters
It precedes changes in market share by several months and can be calculated from public data, including for competitors.
What's missing without it
Without this metric, the impact of brand-building efforts is only visible in sales — half a year later.
When it is used
For sales forecasting, evaluating brand campaigns, and monitoring competitors.
How we use it
The brand has 22% of all branded searches in the category.
Numbers worth knowing
Media planning in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
25 900 000
Średnia dzienna liczba internautów w Polsce w sierpniu 2026 (wg Mediapanel)
Mediapanel09/2026Poland
Figures from the same field — collected in our market data base.