10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A measure of advertising reach in media, especially television and radio, calculated as the sum of ratings for all ad placements. It can exceed 100 because one person may be exposed to the ad multiple times.
Why it matters
A common currency for TV and radio planning: the sum of ratings allows comparison of advertising pressure across different channels and time slots.
What's missing without it
Without a common metric, it's impossible to compare two TV plans or settle accounts with a media house for promised advertising pressure.
When it is used
When planning, buying, and settling TV and radio campaigns.
How we use it
The planner records the target GRP for a TV campaign and compares it with actual broadcast results.
Numbers worth knowing
Media planning in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
25 900 000
Średnia dzienna liczba internautów w Polsce w sierpniu 2026 (wg Mediapanel)
Mediapanel09/2026Poland
Figures from the same field — collected in our market data base.