10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
Cost Per Point: the cost of achieving one point of GRP/TRP.
When it is used
In the purchase of TV, radio, and other rated media.
How we use it
Compares the cost of effective reach between stations, time slots, and offerings.
Numbers worth knowing
Media planning in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
25 900 000
Średnia dzienna liczba internautów w Polsce w sierpniu 2026 (wg Mediapanel)
Mediapanel09/2026Poland
Figures from the same field — collected in our market data base.