10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
Cost Per Thousand in target audience: the cost of reaching one thousand people within the target audience.
When it is used
In media planning, OOH, digital, and format comparisons.
How we use it
Helps compare the cost efficiency of media within a specific target audience.
Numbers worth knowing
Media planning in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
25 900 000
Średnia dzienna liczba internautów w Polsce w sierpniu 2026 (wg Mediapanel)
Mediapanel09/2026Poland
Figures from the same field — collected in our market data base.