10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
Reach is the unique audience size, while Frequency is the average number of times an individual is exposed to an ad.
When it is used
In planning any media campaigns.
How we use it
Helps balance the breadth of reach with message repetition.
Numbers worth knowing
Media planning in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
25 900 000
Średnia dzienna liczba internautów w Polsce w sierpniu 2026 (wg Mediapanel)
Mediapanel09/2026Poland
Figures from the same field — collected in our market data base.