Mediarun Glossary
Monetization models
Where the revenue comes from
10 terms in this section
AdvertisingRevenue comes from selling ad space, impressions, views, or access to an audience. Examples: Google, Facebook, content platforms.AffiliateA partner earns a commission for generating a specific action: a sale, lead, or click. Examples: blogs, comparison sites, influencers.CommissionA platform or intermediary charges a percentage or a fixed fee based on the transaction value. Examples: Uber, Airbnb, Allegro.Data monetizationA company earns revenue from analyzing, reporting, aggregating, or providing services based on data. Examples: analytics, industry reports.FreemiumThe basic version of the product is free, while advanced features, higher limits, or additional services are paid. Examples: Spotify, Dropbox, LinkedIn.LicensingThe customer pays for the right to use technology, a brand, content, data, or intellectual property. Examples: Microsoft Office, franchise.MarketplaceA platform that connects multiple groups of buyers and sellers and facilitates search, payment, and transaction. Examples: Amazon, Etsy, Booking.com.One-timeThe customer pays once for a product, license, access to content, or service delivery. Examples: boxed software, online courses.Pay-per-useA fee charged proportionally to the actual usage of a product, service, API, or infrastructure. Examples: AWS, Google Cloud, API call charges.SubscriptionA customer pays periodically — most commonly monthly or annually — for access to a product or service. Examples: Netflix, SaaS, gyms.