1.7%
Prognozowany średnioroczny wzrost (CAGR) europejskiego rynku aftermarket do 2035 roku.
BCG2024Europe
The customer pays for the right to use technology, a brand, content, data, or intellectual property. Examples: Microsoft Office, franchise.
Why it matters
Enables scaling existing assets without directly serving each end user.
What's missing without it
Without licensing, the value of technology or a brand is limited to what you can serve with your own resources.
When it is used
When you have protected technology, a brand, know-how, or content that can be replicated.
How we use it
The agreement must specify scope, duration, territory, usage limits, and usage rules — otherwise you lose control over your asset.
Numbers worth knowing
Monetization models in data
116 000 000 000 EUR
Prognozowana wartość europejskiego rynku aftermarket w 2035 roku, w porównaniu z 99 mld EUR w 2025 r. (na poziomie hurtowym, bez robocizny).
BCG2035Europe
75%
Odsetek konsumentów gotowych korzystać z agentów AI jako osobistych asystentów zakupowych.
Accenture06/2025global
Figures from the same field — collected in our market data base.