1.7%
Prognozowany średnioroczny wzrost (CAGR) europejskiego rynku aftermarket do 2035 roku.
BCG2024Europe
A fee charged proportionally to the actual usage of a product, service, API, or infrastructure. Examples: AWS, Google Cloud, API call charges.
Why it matters
Allows pricing to match actual usage and makes it easier for small-volume customers to get started.
What's missing without it
Without this model, small customers pay as much as large ones and leave, while large customers pay too little relative to their usage.
When it is used
When usage can vary significantly between customers.
How we use it
Customers must have a clear pricing structure, limits, and the ability to predict their bill — otherwise, cost uncertainty blocks decision-making.
Numbers worth knowing
Monetization models in data
116 000 000 000 EUR
Prognozowana wartość europejskiego rynku aftermarket w 2035 roku, w porównaniu z 99 mld EUR w 2025 r. (na poziomie hurtowym, bez robocizny).
BCG2035Europe
75%
Odsetek konsumentów gotowych korzystać z agentów AI jako osobistych asystentów zakupowych.
Accenture06/2025global
Figures from the same field — collected in our market data base.