1.7%
Prognozowany średnioroczny wzrost (CAGR) europejskiego rynku aftermarket do 2035 roku.
BCG2024Europe
A platform or intermediary charges a percentage or a fixed fee based on the transaction value. Examples: Uber, Airbnb, Allegro.
Why it matters
Revenue scales with transaction value and lowers the entry barrier for sellers.
What's missing without it
Without transaction-based commission, the platform doesn't earn from its own growth — traffic increases, but revenue does not.
When it is used
When connecting sellers with buyers or facilitating transactions for other parties.
How we use it
Requires high transaction volume, trust from both sides, and control over offer quality.
Numbers worth knowing
Monetization models in data
116 000 000 000 EUR
Prognozowana wartość europejskiego rynku aftermarket w 2035 roku, w porównaniu z 99 mld EUR w 2025 r. (na poziomie hurtowym, bez robocizny).
BCG2035Europe
75%
Odsetek konsumentów gotowych korzystać z agentów AI jako osobistych asystentów zakupowych.
Accenture06/2025global
Figures from the same field — collected in our market data base.