1.7%
Prognozowany średnioroczny wzrost (CAGR) europejskiego rynku aftermarket do 2035 roku.
BCG2024Europe
The basic version of the product is free, while advanced features, higher limits, or additional services are paid. Examples: Spotify, Dropbox, LinkedIn.
Why it matters
Lowers the entry barrier, generates leads, and enables converting a portion of users to paid plans.
What's missing without it
Without this model, every new user must trust the product before trying it, which drastically narrows the funnel.
When it is used
When you want to quickly increase the number of users and allow them to test the product before purchasing.
How we use it
The free tier must be useful, but it must not fully replace the paid version — otherwise, no one will pay.
Numbers worth knowing
Monetization models in data
116 000 000 000 EUR
Prognozowana wartość europejskiego rynku aftermarket w 2035 roku, w porównaniu z 99 mld EUR w 2025 r. (na poziomie hurtowym, bez robocizny).
BCG2035Europe
75%
Odsetek konsumentów gotowych korzystać z agentów AI jako osobistych asystentów zakupowych.
Accenture06/2025global
Figures from the same field — collected in our market data base.