10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
Revenue comes from selling ad space, impressions, views, or access to an audience. Examples: Google, Facebook, content platforms.
Why it matters
Enables free access for users and monetizes their attention.
What's missing without it
Without advertising, a high-traffic, free-access service cannot sustain itself.
When it is used
When you have large, valuable, and measurable traffic or community.
How we use it
Requires scale, quality data, tolerable UX, and compliance with privacy regulations.
Numbers worth knowing
Advertising in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
67.66%
Średni wskaźnik viewability reklam wideo w Polsce w lipcu 2026 (wg IAB)
Gemius08/2026Poland
50.54%
Średni wskaźnik viewability reklam displayowych w Polsce w lipcu 2026 (wg IAB)
Gemius08/2026Poland