1.7%
Prognozowany średnioroczny wzrost (CAGR) europejskiego rynku aftermarket do 2035 roku.
BCG2024Europe
A customer pays periodically — most commonly monthly or annually — for access to a product or service. Examples: Netflix, SaaS, gyms.
Why it matters
Provides predictable revenue, simplifies forecasting, and enables building customer lifetime value (LTV).
What's missing without it
Without recurring revenue, each month starts from zero, and forecasting becomes guesswork.
When it is used
When a service delivers value regularly and can be continuously developed or maintained.
How we use it
Need to monitor churn, retention, and the actual value delivered in each billing period.
Numbers worth knowing
Monetization models in data
116 000 000 000 EUR
Prognozowana wartość europejskiego rynku aftermarket w 2035 roku, w porównaniu z 99 mld EUR w 2025 r. (na poziomie hurtowym, bez robocizny).
BCG2035Europe
75%
Odsetek konsumentów gotowych korzystać z agentów AI jako osobistych asystentów zakupowych.
Accenture06/2025global
Figures from the same field — collected in our market data base.