10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
Customer base segmentation based on three dimensions: how recently a customer made a purchase, how frequently they purchase, and how much they spend.
Why it matters
A simple model without machine learning that immediately identifies who to send offers to and who to re-engage.
What's missing without it
Without segmentation, everyone receives the same message — top customers get welcome offers, while churned customers get nothing.
When it is used
When planning campaigns, loyalty programs, and recovery actions.
How we use it
R5-F5-M5 are the best customers; R1-F4-M4 are former loyal customers who are just starting to churn.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.