18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
The percentage of customers who remain — the inverse of churn. Measured in cohorts, it shows when the customer relationship breaks down.
Why it matters
Retaining a customer costs several times less than acquiring a new one. Improving retention increases LTV without spending a penny on advertising.
What's missing without it
Without measuring retention, it’s impossible to tell whether the problem lies in acquiring the wrong customers or in the product itself.
When it is used
When analyzing cohorts, designing onboarding, evaluating product changes.
How we use it
30-day retention 68%, 90-day retention 41% — the biggest drop-off occurs in the first month, i.e., during onboarding.
Numbers worth knowing
Customer in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
10 pkt proc.
Deklarowany wzrost alokacji oszczędności na emeryturę po pełnym zapoznaniu się z ofertą przez respondentów poniżej 65 lat
BCG2025Europe
Figures from the same field — collected in our market data base.