10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A sequence of valuable content sent to someone who is not yet ready to buy — maintaining contact until the decision is made.
Why it matters
Most leads don’t buy immediately. Nurturing turns 'not now' into 'now' instead of letting the contact go to competitors.
What's missing without it
Without nurturing, leads that don’t convert in the first week are practically lost — no one follows up with them.
When it is used
In long B2B sales cycles, or when selling solutions requiring decisions from multiple people.
How we use it
Five messages over three weeks: guide, implementation example, comparison, webinar invite, offer.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.