10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A lead that meets predefined criteria for interest and profile — marketing considers it ready to be handed over to sales.
Why it matters
A shared definition of MQL is the only way to stop marketing and sales from arguing about lead quality.
What's missing without it
Without this definition, marketing reports hundreds of 'leads,' while sales says they have nothing to work with — and both sides are right.
When it is used
When setting lead handoff rules, building scoring models, reporting campaign effectiveness.
How we use it
Downloaded a report, opened three emails, company address, company size over 50 people → MQL.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.