10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A lead that sales has reviewed and deemed a real opportunity — with need, budget, and decision-maker.
Why it matters
The point where marketing's true quality is measured — how many MQLs survive contact with sales.
What's missing without it
Without the SQL stage, marketing is accountable for form submissions, not revenue.
When it is used
When reporting on the sales funnel, setting commissions, evaluating campaigns by revenue.
How we use it
Do not confuse with SQL (database); in funnel discussions, SQL always refers to a lead.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.