10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
Assigning points to leads based on attributes (job title, company size, industry) and behaviors (email opens, visiting pricing page, downloads).
Why it matters
Enables sales to call prospects with the highest conversion potential first, instead of calling them in sequence.
What's missing without it
Without scoring, sales reps waste time on random leads, while hot leads cool down in the queue.
When it is used
When the number of leads exceeds what sales can handle on the same day.
How we use it
Visiting pricing page +15, email from a free mailbox −10, opening three emails +10.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.