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CRMAKRONIMY
AcronymsAbbreviations everyone uses and few explain

CRM

Customer Relationship Management

A system storing contacts, leads, communication history, sales opportunities, tasks, and marketing consents. Helps sales and marketing teams work from shared customer data.

Why it matters

Keeps all customer knowledge in one place: who, with whom, about what, and when they communicated, plus the current sales stage. When a salesperson leaves, the knowledge remains.

What's missing without it

Without CRM, customer history lives in individual inboxes and notes; offers get duplicated, and leads get lost in transit between departments.

When it is used

In sales and marketing: from first contact through quoting to serving existing customers and managing marketing consents.

How we use it

Passing a contact form from CMS to a lead record and a sales task.

Numbers worth knowing

Acronyms in data

26%

Prognozowany udział w pełni elektrycznych pojazdów (BEV, bez hybryd) w europejskim parku samochodowym do 2035 roku, w porównaniu z 4% w 2025 r.

BCG2035Europe

88%

Meta podaje, że ponad 88% z 137 000 usuniętych reklam oszukańczych w Polsce zostało wykrytych automatycznie przed zgłoszeniem.

Meta09/2026Poland

2 500 000 000 000 USD

Prognozowane światowe wydatki na AI w 2026 roku.

Gartner2026global

Figures from the same field — collected in our market data base.