10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A pre-planned sequence of messages sent at regular intervals following a triggering event (such as sign-up, download, or purchase).
Why it matters
Operates without human intervention and ensures no new subscriber is left without follow-up.
What's missing without it
Without the sequence, a new subscriber receives their first message only with the next newsletter — by which time they may have already forgotten why they signed up.
When it is used
During onboarding, after downloading content, after abandoning a cart, or when renewing a subscription.
How we use it
After sign-up: immediate welcome, guide after 2 days, example after 5, offer after 10.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.