10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
Total value of media purchases over a given period, broken down by channels: television, internet, outdoor, radio, print, cinema.
Why it matters
Benchmark for your own budget and basis for discussions about market share in the advertising category.
What's missing without it
Without market data, 'we increased our budget by 10%' means nothing — if competitors increased by 30%, your share of voice has declined.
When it is used
When planning annually, analyzing competitors, and discussing budgets with management.
How we use it
In Poland, this is reported by, among others, Publicis Groupe and media agencies; quarterly data, usually with a one-quarter lag.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.