10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A billing model and metric that measures the cost of one thousand ad impressions. It is primarily used in reach-focused campaigns and brand awareness building.
Why it matters
The standard billing model for reach campaigns: you pay per thousand impressions, making it easy to compare the cost of reach across different media and formats.
What's missing without it
Without a common metric, reach costs across TV, online, and outdoor advertising are incomparable — media decisions are made on gut feeling.
When it is used
When planning and billing awareness campaigns and comparing media channels.
How we use it
Media plans calculate CPM for display, video, and social media campaigns.
Numbers worth knowing
Performance in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.