Mediarun Glossary
Performance
Campaigns paid for results
14 terms in this section
Ad RankA metric determining the position of an ad in a Google Ads auction.Break-even ROASThe minimum ROAS at which a campaign neither generates profit nor loss.Budget PacingThe rate at which a budget is spent relative to a scheduled time period.CPAA metric measuring the cost of achieving a desired campaign result, such as a lead, purchase, registration, or download. The definition of the action must be clearly specified before reporting begins.CPCA billing model or metric indicating the average cost of a single click on an ad or sponsored link. It enables comparison of the effectiveness of ad creatives, keywords, and audience segments.CPMA billing model and metric that measures the cost of one thousand ad impressions. It is primarily used in reach-focused campaigns and brand awareness building.CPVCost per video view, i.e., the cost of one video ad impression.CTRA percentage metric showing what portion of people who saw an ad, link, or email clicked on it. It is used to evaluate the appeal of creative content, messaging, and targeting relevance.CVRThe percentage of users who completed a desired action relative to all visitors or recipients. A conversion can be a purchase, form submission, registration, download, or click.Lost ISThe share of lost impressions due to budget constraints or ad ranking.Quality ScoreA measure of the quality of an ad, keyword, and landing page in Google Ads.ROASA metric measuring the effectiveness of paid advertising, expressing revenue attributed to ads relative to media spend. Unlike ROI, it typically excludes all operational costs.VTRVideo view or completion rate metric, indicating the percentage of viewers who watch or complete a video ad.eCPMEffective revenue per thousand impressions, typically from the publisher's perspective.