10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A billing model or metric indicating the average cost of a single click on an ad or sponsored link. It enables comparison of the effectiveness of ad creatives, keywords, and audience segments.
Why it matters
Shows how much it costs to bring one person to your site — a common denominator for comparing keywords, creatives, and audience segments.
What's missing without it
Without cost per click, budget is spent blindly across campaigns — you can’t see which keywords and creatives you’re overpaying for by several times.
When it is used
When optimizing paid search and social media ad campaigns.
How we use it
The ad module compares CPC across different ad sets and recommends shifting budget accordingly.
Numbers worth knowing
Performance in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.