12,5%
Wzrost CTR osiągnięty przez Lenovo dzięki wykorzystaniu AI w marketingu i obsłudze klienta.
Accenture12/2025global
A percentage metric showing what portion of people who saw an ad, link, or email clicked on it. It is used to evaluate the appeal of creative content, messaging, and targeting relevance.
Why it matters
Measures the first response to a message: how many of those who saw it actually clicked. Quickly reveals whether the creative and topic capture attention at all.
What's missing without it
Without click-through rate, you can't distinguish an ignored campaign from an effective one — impressions grow, but no one proceeds further.
When it is used
When evaluating ad creatives, email subject lines, and audience targeting; always alongside conversion rate, not instead of it.
How we use it
CMS calculates the CTR of links in newsletters and compares subject line variants and CTA performance.
Numbers worth knowing