Mediarun Glossary
Business models
How a company works and what it earns on
10 terms in this section
B2AA company sells a product or service to a public institution. Example: software for a city or a public school.B2B2CA company reaches the consumer through another company or partner. Example: a manufacturer sells through a marketplace.B2DA company offers tools, APIs, infrastructure, or services to developers. Example: APIs, hosting, or developer platforms.B2EA company offers products or services to its own employees. Example: an employee benefits platform.B2GA company sells a product or service to the public administration. Example: a supplier of IT systems for a government office.C2BAn individual offers a product, service, content, or skill to a business. Example: a freelancer completes a project for a company.C2CAn individual sells a product or service to another individual. Example: selling on OLX, Allegro Lokalnie, or Vinted.D2CA manufacturer or brand sells directly to the customer, without a distributor. Example: a cosmetics brand sells through its own online store.G2BThe government provides services to businesses. Example: electronic submission of declarations or applications.G2CGovernment provides services to citizens. Example: submitting a government application online.