11%
Odsetek konsumentów, którzy w ciągu ostatnich 7 dni dokonali zakupu w sklepie stacjonarnym, restauracji lub kinie bezpośrednio po obejrzeniu reklamy OOH
Posterscope2017global
A company reaches the consumer through another company or partner. Example: a manufacturer sells through a marketplace.
Why it matters
Helps analyze the relationship between supplier, intermediary, and end consumer.
What's missing without it
Without awareness of this structure, a brand gives the intermediary access to customer data and loses influence over the purchasing experience.
When it is used
When distributing through a marketplace, partner, operator, or platform.
How we use it
Typical characteristics: access to a larger market, but less control over the relationship and margins.
Numbers worth knowing