10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
The cost of money set by the Monetary Policy Council. It determines the interest rates on loans and deposits across the entire economy.
Why it matters
It influences purchases financed by credit — such as real estate, automobiles, and consumer electronics. A rate hike cuts demand in these categories faster than any shift in consumer sentiment.
What's missing without it
Without tracking the rate, a credit-related campaign may launch at the exact moment when the customer has just lost purchasing power.
When it is used
When planning campaigns in credit-financed categories and forecasting durable goods sales.
How we use it
The MPC decides once a month; the announcement following the meeting can be more impactful than the decision itself.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.