10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
The rate at which the cost of a basket of goods and services increases. CPI measures consumer prices; core inflation excludes food and energy — the most volatile components.
Why it matters
Erodes the advertising budget twice over: media rates and production costs rise, while customers cut spending. A budget 'the same as last year' actually means a real decline.
What's missing without it
Without accounting for inflation, a 5% revenue increase during 8% inflation looks like success in reports, though it’s actually a decline.
When it is used
When negotiating rates, planning budgets, evaluating year-over-year results, communicating price increases.
How we use it
GUS releases a quick estimate around the 30th of each month; full data is published in the middle of the following month.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.