10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
The value of all goods and services produced within a country during a given period. Reported in real terms (adjusted for inflation) and nominal terms.
Why it matters
GDP growth rate precedes advertising budget decisions by two to three quarters. Companies cut spending when they see a slowdown, not after it has already occurred.
What's missing without it
Without tracking GDP, annual planning relies on last year’s results — which have just ended.
When it is used
When planning annual budgets, forecasting sales, or discussing advertising pricing.
How we use it
GUS publishes a quick quarterly estimate after about 45 days, full data after 60. Growth is reported year-over-year.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.