10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
The average revenue generated per user or customer over a given period.
Why it matters
Shows whether revenue growth comes from acquiring more customers or from each customer spending more.
What's missing without it
Without ARPU, rising revenue may mask declining customer value — growth driven solely by new customer volume.
When it is used
When reporting monthly performance, assessing price increase impacts, comparing customer segments.
How we use it
Monthly revenue 240,000 PLN, 1,200 active customers → ARPU 200 PLN.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.