10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
Recurring monthly revenue from subscriptions — excluding one-time payments. Breaks down into new, expansion, churn, and lost.
Why it matters
Foundation for planning in subscription models — shows the predictable portion of revenue.
What's missing without it
Without breaking down MRR, you can’t tell if a company is growing or just offsetting churn with new customers.
When it is used
In management reports, forecasts, evaluating upsell effectiveness.
How we use it
MRR 180,000 PLN: +14,000 new, +6,000 expansion, −9,000 lost → net growth 11,000 PLN.
Fun fact
Breaks down into three streams: new customers, growth from existing customers, and departures. A company can have rising revenue and still face serious problems if all growth comes from new customers while existing ones are churning.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.