10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
Annual recurring revenue — typically MRR × 12. Standard in discussions about company valuation.
Why it matters
The language of investors. Valuations of subscription-based companies are expressed as multiples of ARR.
What's missing without it
Without ARR, it's hard to compare with the market — industry benchmarks use this metric.
When it is used
In investor conversations, annual plans, and comparisons with competitors.
How we use it
MRR 180,000 PLN → ARR 2,160,000 PLN.
Fun fact
The metric includes only recurring revenue — one-time implementations and projects are excluded. Companies that include them in their results are sometimes caught during due diligence before investment.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.