10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A statistical model estimating the impact of individual channels on sales based on historical data — without tracking individual users.
Why it matters
With cookie limitations, it is one of the few methods that evaluates offline and online channels in a single currency.
What's missing without it
Without modeling, budgets are allocated based on what can be measured — inherently favoring channels visible in attribution, while neglecting others.
When it is used
Used in annual planning, decisions on large budget allocation, and evaluation of offline channels.
How we use it
A model based on three years of weekly data shows the contribution of television, internet, price promotions, and weather.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.