11%
Odsetek konsumentów, którzy w ciągu ostatnich 7 dni dokonali zakupu w sklepie stacjonarnym, restauracji lub kinie bezpośrednio po obejrzeniu reklamy OOH
Posterscope2017global
A survey measuring how people assess their financial situation and whether they plan to make larger purchases. A negative value indicates a predominance of pessimistic assessments.
Why it matters
It leads actual sales by several months. A decline in sentiment signals postponed purchases before they become visible in sales figures.
What's missing without it
Without this signal, decisions to increase budgets are made based on sales that have already occurred.
When it is used
For quarterly planning, promotional decisions, and retail sales forecasting.
How we use it
GUS publishes it monthly. The current indicator reflects the present situation; the forward-looking indicator reflects expectations for the next year.
Numbers worth knowing
Consumer Sentiment in data
1. miejsce
Ranking najbardziej inteligentnych miast świata według BCG – pierwsza piątka
Boston Consulting Group09/2026global
61
Liczba miast i krajów objętych inauguracyjnym indeksem inteligentnych miast BCG
Boston Consulting Group09/2026global
2.2%
Średni miesięczny wzrost ceny najmu GPU H100 od stycznia 2025 r. według indeksu Silicon Data H100 rental index.
Silicon Data H100 rental index2026global