11%
Odsetek konsumentów, którzy w ciągu ostatnich 7 dni dokonali zakupu w sklepie stacjonarnym, restauracji lub kinie bezpośrednio po obejrzeniu reklamy OOH
Posterscope2017global
A business model in which a company sells directly to individual customers. Communication often focuses on benefits, emotions, convenience, price, and a quick purchasing process.
Why it matters
It allows playing on emotions and convenience: consumers make decisions quickly, independently, and more often from the heart than from spreadsheets. A simple purchase path can mean more than any argument.
What's missing without it
Communication written like a tender offer bores consumers — the winner is the one who speaks shorter, warmer, and makes buying easier.
When it is used
When selling to consumers: product campaigns, promotions, e-commerce, brand communication for everyday products. Used in two areas: consumer marketing and as a business model (company-to-consumer sales).
How we use it
A B2C campaign promotes a consumer product through videos, influencers, and an online store. As a business model, it means: many customers, fast purchase decisions, a major role for brand, emotions, and advertising.
Numbers worth knowing