26%
Prognozowany udział w pełni elektrycznych pojazdów (BEV, bez hybryd) w europejskim parku samochodowym do 2035 roku, w porównaniu z 4% w 2025 r.
BCG2035Europe
A pool of shares set aside to compensate employees with stock options — giving them ownership in the company instead of higher salaries.
Why it matters
Enables hiring talent you can’t afford in cash yet, and aligns employees with the company’s success.
What's missing without it
Without an option pool, it’s hard to compete for top talent against companies paying twice as much.
When it is used
When founding a company and before the first major funding round.
How we use it
Typically 10% of post-investment valuation, with rights vesting over 4 years and a 1-year cliff.
Fun fact
A typical pool is 5–15%. Investors often require it before a round, meaning it dilutes only founders — few notice this on first reading.
Numbers worth knowing
Startups in data
1.7%
Prognozowany średnioroczny wzrost (CAGR) europejskiego rynku aftermarket do 2035 roku.
BCG2024Europe
116 000 000 000 EUR
Prognozowana wartość europejskiego rynku aftermarket w 2035 roku, w porównaniu z 99 mld EUR w 2025 r. (na poziomie hurtowym, bez robocizny).
BCG2035Europe
Figures from the same field — collected in our market data base.