1.7%
Prognozowany średnioroczny wzrost (CAGR) europejskiego rynku aftermarket do 2035 roku.
BCG2024Europe
The reduction in the percentage ownership of existing shareholders when new shares are issued.
Why it matters
Shows the real cost of each funding round — not in dollars, but in loss of control over the company.
What's missing without it
Without understanding dilution, founders may wake up after three rounds with only single-digit ownership and no voice on the board.
When it is used
At every funding round, in stock option programs, and during conversion of convertible instruments.
How we use it
A $2M round at a $10M post-money valuation results in 20% dilution.
Fun fact
A typical round dilutes by 10–25%. After three such rounds, the founder usually owns less than half the company they started.
Numbers worth knowing
Investments in data
116 000 000 000 EUR
Prognozowana wartość europejskiego rynku aftermarket w 2035 roku, w porównaniu z 99 mld EUR w 2025 r. (na poziomie hurtowym, bez robocizny).
BCG2035Europe
75%
Odsetek konsumentów gotowych korzystać z agentów AI jako osobistych asystentów zakupowych.
Accenture06/2025global
Figures from the same field — collected in our market data base.