18%
Odsetek Europejczyków posiadających prywatny produkt emerytalny (według EIOPA)
BCG2025Europe
A customer's willingness to choose the same brand again despite available alternatives.
Why it matters
Reduces customer acquisition costs and stabilizes revenue — a loyal customer doesn’t require spending to reach them again.
What's missing without it
Without loyalty, a company constantly has to buy traffic to replace customers who have left.
When it is used
When measuring satisfaction, loyalty programs, and churn analysis.
How we use it
Net promoter score, repeat purchase rate, customer share of wallet.
Fun fact
In many companies, less than one-fifth of customers account for more than half of revenue. It’s this same group that rarely gets attention from marketing teams focused on acquiring new customers.
Numbers worth knowing
Market research in data
3
Prognoza stosunku pracujących do emerytów w Europie do 2045
BCG2045Europe
31%
Odsetek konsumentów korzystających z AI na pewnym etapie ścieżki zakupowej, około 3-krotnie więcej niż 18 miesięcy temu.
Boston Consulting Group (BCG)2026global
Figures from the same field — collected in our market data base.