10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A document defining the specific scope of assigned work, deliverables, schedule, responsibilities, assumptions, exclusions, acceptance criteria, and often the budget. It reduces misunderstandings in client-vendor relationships.
Why it matters
Clearly defines project boundaries in black and white: what’s included, what’s not, and how completion is determined. Protects both parties from scope creep without budget adjustments.
What's missing without it
Without a written scope, every disagreement becomes a negotiation: the client expects 'obvious' inclusions, the vendor expects extra fees — conflict is inevitable.
When it is used
For every project with an external vendor: scope, deliverables, deadlines, and acceptance criteria.
How we use it
A production project includes an SOW with the number of formats, rounds of revisions, deadlines, and license scope.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.