10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
Platforms that enable users to create, publish, comment on, and share content, as well as build communities. For a brand, they serve as an organic, advertising, customer service, and analytical channel.
Why it matters
Combines reach, dialogue, and sales in one place: the brand speaks, listens, and responds where audiences spend their time. It’s also a customer service channel and the first front in a crisis.
What's missing without it
Absence on social media hands over the narrative to others: people still talk about the brand — just without its voice.
When it is used
Ongoing: organic content, paid campaigns, customer inquiries, sentiment monitoring, and creator collaborations.
How we use it
HEXX creates post variants, plans publishing, stores assets, and measures engagement.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.