10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A metric comparing the financial outcome of an investment to its cost. Helps assess whether a campaign, tool, production, or marketing channel generated value commensurate with the investment.
Why it matters
It asks the most important business question: did it pay off after accounting for all costs. ROAS focuses on media spend — ROI includes production, personnel, and tools.
What's missing without it
Without a full accounting, a campaign deemed 'profitable' by ROAS can actually be unprofitable — costs beyond media are invisible.
When it is used
When evaluating the profitability of campaigns, tools, and projects — anywhere decisions involve real money.
How we use it
The report compares revenue attributed to the campaign with media, production, and operational costs.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.