10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A document specifying where, when, to whom, in what formats, and at what budget a campaign will be run. It includes channels, schedule, metrics, targeting, costs, and measurement assumptions.
Why it matters
Turns budget into a concrete execution plan: where, when, to whom, and at what cost. Allows you to assess in advance whether the campaign is likely to achieve its goals — and to measure its performance afterward.
What's missing without it
Without a media plan, a campaign becomes a collection of unstructured purchases — budget leaks into channels without justification, and it’s impossible to determine what failed.
When it is used
Before every paid campaign: approved prior to purchase, verified after execution.
How we use it
The media plan module links budgets, formats, timelines, KPIs, and creatives to the campaign.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.