10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
How many Polish zlotys one euro, dollar, or pound costs. The National Bank of Poland (NBP) publishes the average rate every business day around 12:00.
Why it matters
When purchasing media from foreign suppliers or licensing in foreign currency, a 10% change in exchange rate directly translates to a 10% change in budget — without any decision on our part.
What's missing without it
Without hedging the exchange rate, a yearly contract in euros can blow the budget regardless of campaign performance.
When it is used
When budgeting for international campaigns, settling foreign currency invoices, or quoting clients outside Poland.
How we use it
For invoices in foreign currency, the exchange rate from the day preceding the tax obligation is applied.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.