10,6%
Rynek reklamy online w Polsce wzrósł o 10,6% w pierwszym kwartale 2026 roku.
IAB Polska/PwC01/2026Poland
A document outlining the brand's identity and communication guidelines: positioning, personality, tone of voice, logo, color palette, typography, imagery, usage restrictions, and examples of proper application.
Why it matters
Keeps the brand consistent regardless of who is designing it—same colors, typography, and tone in every material. Consistency builds recognition faster than budget.
What's missing without it
Without a Brand Book, every agency and intern interprets the brand differently—after a year, materials look as if made by five different companies.
When it is used
Whenever external materials are commissioned or new team members are onboarded; updated during rebranding.
How we use it
AI uses the Brand Book as context to generate text aligned with the brand's language and style.
Numbers worth knowing
Marketing in data
77 500 000 000
Liczba odsłon reklam online w Polsce w lipcu 2026
Gemius08/2026Poland
83%
Od lipca 2024 do czerwca 2026 wskaźnik zgłoszeń reklam oszukańczych spadł w Polsce o 83%.
Meta09/2026Poland
Figures from the same field — collected in our market data base.